Good News for Tamil Copywriters
Going by the recent interest shown by people – not from India, but from outside India – I could say with reasonable confidence that Tamil Copywriters stand to gain by the latest trend. As Global Advertising Agencies win major international accounts, initially in and for their territory, they offer to handle the advertising and promotion of their clients’ products in various languages (other than, say, English in which the original campaign is conceived and developed) and in other global markets as well. With India being seen as a lucrative geography for global brands, it is no wonder then that copywriters, who are good in English and in any of the other popular languages of the country, are being sought after. This must be the case, one would imagine, with other countries, too. It pays to be knowledgeable, market-savvy and… Knowledge about global markets and trends, always an asset for a copywriter, works significantly to his advantage. Very often, when the agency briefs you on the